Case Study: Desigual achieves global personalized campaign scale with Bloomreach

Desigual Personalizes Global Campaigns at Scale With Bloomreach

Desigual, the global fashion brand, needed a way to deliver personalized, omnichannel marketing campaigns at scale across 72 countries with a small team. Working with Bloomreach and its Loomi AI personalization platform, Desigual aimed to replace manual campaign creation with a more efficient, data-driven approach.

Bloomreach helped Desigual unify customer data and marketing channels so the team of three could automate and personalize campaigns in just a few clicks. Using dynamic email templates, a single customer view, and Bloomreach Academy support, Desigual improved its email marketing with tailored abandoned cart messages, newsletters, and loyalty campaigns, enabling highly targeted communication at scale.

Desigual

Javier San José Conejo

Head of CRM, Traffic & Customer Insights