Case Study: Defender achieves nearly 3% higher add-to-cart rates with Bloomreach

Defender Boosts Add-to-Cart Rates With Conversational Shopping

Defender, a marine retailer owned by FortNine Group, needed a way to translate its in-store, expert-driven shopping experience to its website. The company wanted an online experience that felt conversational, was easy to manage, handled complex marine products well, and could adapt in real time, so it turned to Bloomreach and its conversational agent powered by Loomi AI.

Bloomreach helped Defender implement the conversational agent on product detail pages and begin testing guided quizzes on category pages, allowing shoppers to ask questions or use prompts to get personalized help. The result was nearly a 3% increase in add-to-cart rate and more than a 3% lift in mobile add-to-cart rate, while also giving Defender better insights into site structure and customer behavior.

Defender

Ramzi Rahbani

Chief Product Officer