Case Study: Deb Shops achieves a 20% uplift in revenue-per-visitor with BloomReach SNAP

Deb Shops - Customer Case Study

Deb Shops, a 300‑store retailer of trendy junior and plus‑size fashion for women aged 13–24, faced a growing mobile-first audience—on some days over 50% of traffic—and needed a dedicated, search‑optimized mobile experience to help shoppers find products quickly. After launching a first mobile site in Q2 2012, Deb Shops redesigned in early 2013 to focus on faster discovery and relevance for time‑pressed mobile users.

They implemented BloomReach SNAP to power mobile search and discovery with Auto Suggest, Predictive Results, More Like This and What’s Hot. The result: a 20% uplift in revenue per visitor for search users, 65% of searchers using Auto Suggest, RPV from What’s Hot 170% higher than non‑trending users, and a 40% increase in site time for More Like This users, leading to an ongoing partnership on mobile and organic search.

Deb Shops

David Cost

VP eCommerce & Digital Marketing