Case Study: Cooltra boosts revenue and engagement with Bloomreach

Cooltra boosts revenue 12% with Bloomreach

Cooltra, a provider of sustainable two-wheel mobility solutions across Europe, faced the challenge of understanding its diverse user base and delivering timely communication due to fragmented data. To build a data-driven marketing strategy that could scale across multiple countries, they partnered with Bloomreach and its Loomi AI platform.

Bloomreach provided a solution that unified Cooltra's rider data, enabling precise audience segmentation and the automation of personalized journeys. This implementation resulted in a 12% increase in revenue from personalized campaigns, saved the team 12 hours weekly, and drove a 40% increase in open rates for retention emails, significantly boosting engagement and loyalty for Cooltra.

Cooltra