Case Study: Bugaboo achieves seamless omnichannel customer experiences and global expansion with Bloomreach Experience

Bugaboo - Customer Case Study

Bugaboo International is a Dutch design and mobility company known for creating sturdy, safe and stylish strollers sold in over 50 countries. As the business expanded into new markets and broadened its product range, it needed a digital experience platform to strengthen eCommerce and mobile channels and deliver a consistent, omnichannel branded experience to every customer.

Working with partner The Factor.e, Bugaboo implemented Bloomreach Experience as a headless CMS with a Liferay front end, integrating Bloomreach with the company’s eCommerce and translation solutions. The result is a seamless, omnichannel customer journey that supports global visitors with consistent branding and localized content.

Bugaboo