Case Study: Boohoo Group achieves a unified customer view and personalized marketing campaigns with Bloomreach

Boohoo Group Selects Bloomreach to Power Unified Customer View and Impactful Marketing Campaigns

Boohoo Group, a leading ecommerce company with 13 brands including Boohoo, PrettyLittleThing, and Debenhams, needed a better way to unify customer data and create more personalized marketing across channels. Boohoo selected Bloomreach and its Engagement customer data and experience platform (CDXP) after an open RFP process, initially looking for an email service provider but finding a broader solution.

Bloomreach implemented Engagement to unify data from all customer touchpoints into a single customer view and power personalized journeys with tools like email, mobile push, SMS, and app tracking. The result was more consistent, relevant campaigns at scale that improved customer experience and helped Boohoo grow more effectively across its global portfolio.

Boohoo Group

Sophie Rustill

Senior Retention Manager