Case Study: ModCloth achieves 13% increase in organic search traffic and strong conversion rates with Bloomreach

BloomReach relevance leads to high conversion rates for ModCloth

ModCloth is an online retailer offering a curated, vintage‑inspired assortment of over 7,500 designs from more than 1,200 designers. Because its distinctive product names and rapidly changing, limited‑run inventory often don’t match how customers search, ModCloth struggled to capture long‑tail natural search traffic and surface the right products to focused buyers.

By deploying BloomReach Organic Search’s algorithmic relevance and dynamic thematic pages, ModCloth made thousands of product- and category-level pages more discoverable and relevant. In four months non‑branded natural search visits rose 13%, visits to product and category pages grew 40%, thematic pages now drive about 75% of BloomReach traffic (over 5,000 pages), and conversion rates matched or exceeded ModCloth’s existing natural and paid search benchmarks.

ModCloth

Hema Padhu

Vice President of Marketing