Case Study: Sur La Table boosts category AOV and search add-to-cart rates with Bloomreach

Bloomreach Discovery Serves Up Significant Impact for Sur La Table

Sur La Table, the kitchenware and culinary experiences retailer, wanted to modernize its ecommerce product discovery without juggling fragmented tools or heavy manual search maintenance. The brand needed a tightly integrated solution for Salesforce Commerce Cloud that could improve search relevance, recommendations, and merchandising while better supporting real shopper intent. Bloomreach and its Loomi AI platform were brought in to help solve this challenge.

Bloomreach implemented Loomi AI for autonomous search, AI-driven recommendations, and streamlined merchandising workflows, giving Sur La Table a unified, scalable discovery experience. The result was measurable lift across the site, including a 11.5% increase in category average order value, a 7.6% increase in search average order value, and a 6.6% rise in search add-to-cart rate, along with millions of visits to recommendation widgets.

Sur La Table

Rachel Frederick

VP and GM, e-Commerce