Case Study: bimago achieves 44% higher subscription conversions with Bloomreach Loomi AI

bimago Uses AI-based A/B Testing Alternative to Increase On-Site Conversion Rate 44%

bimago, a growing interior decoration brand with an online store offering more than 22,000 products, wanted a better way to deliver personalized digital experiences. The company found that traditional A/B testing could miss opportunities by showing only one “winning” variant to everyone, and it needed a solution that could tailor website content to each visitor individually. To address this, bimago turned to Bloomreach’s Loomi AI and contextual personalization capabilities.

Bloomreach implemented AI-powered contextual personalization through Loomi AI to analyze customer history and in-session behavior and automatically show the best banner or content variant for each visitor. In testing on a website subscription banner, Bloomreach helped bimago achieve a 44% increase in conversion rate compared with the A/B testing version, proving that personalized experiences drove significantly better results.

bimago

Ewelina Krajewska

Head of Loyalty & Automation