Case Study: Bensons for Beds boosts ecommerce sales 41% YoY with Bloomreach Engagement

Bensons for Beds Increases E-Commerce Sales 41% YoY With Bloomreach Engagement

Bensons for Beds, the British bed retailer, needed to strengthen its digital strategy after leadership changes and make its website a more important part of the sales journey. The company wanted to use customer data to create more personalized omnichannel experiences, and turned to Bloomreach Engagement, powered by Loomi AI, to help support that shift.

Bloomreach worked with Voxwise to implement the solution in a 12-week rollout, setting up marketing automation, ingesting offline customer data, and enabling personalized email and transactional journeys. With Bloomreach, Bensons for Beds launched tailored recommendations and cross-channel retargeting, helping drive more relevant communications and measurable growth, including a 41% year-over-year increase in ecommerce sales and a 7% rise in like-for-like sales.

Bensons for Beds

Nick Collard

Chief Executive Officer