Case Study: Benefit Cosmetics increases revenue per email by 40% with Bloomreach

Benefit Cosmetics Launches to Success With Bloomreach Engagement

Benefit Cosmetics, the UK’s leading prestige makeup brand, needed a better way to launch its new “Blush” range after discontinuing its previous blush line. The company wanted to run a personalized omnichannel campaign across pre-launch, launch, and post-launch stages, while avoiding misaligned messaging and making the most of its customer data. It used Bloomreach’s Loomi AI and email marketing capabilities as part of its campaign stack.

Bloomreach helped Benefit Cosmetics segment audiences into previous buyers, VIPs, and waitlist subscribers, then personalize every touchpoint across email, lead generation, and weblayers. The result was a highly successful launch campaign, with a 50% higher click-through rate, 40% more revenue from Blush Launch emails versus other campaigns that year, and 1.7 percentage points above the global retail CTR benchmark.

Benefit Cosmetics

Amy Del Pizzo

CRM Coordinator