Case Study: Beau-Coup achieves new-customer growth and revenue lift with Bloomreach Organic Search

Beau-coup connects with more new customers through BR Organic Search

Beau-coup is an online retailer specializing in party favors, gifts and supplies with 2,500+ hard-to-find SKUs. Because many customers discover niche items via natural search and use long-tail queries, Beau-coup struggled to structure its site to surface those varied search phrases economically through traditional marketing.

Beau-coup implemented BloomReach Organic Search to better capture long-tail demand; the turnkey on-site rollout was fast and produced measurable lift within a week. After a 90-day pilot they adopted the solution permanently, seeing meaningful increases in traffic and revenue—most visits and new-customer acquisition came from BloomReach-driven organic search—while requiring only a few days per month of analyst management.

Beau-Coup

Tom Cole

CEO