Case Study: Be Lenka generates €2.5M with Bloomreach Engagement

Be Lenka Generates €2.5M With a Bloomreach Weblayer Campaign

Be Lenka, a European footwear brand specializing in premium barefoot shoes, wanted to deliver more personalized customer experiences but was held back by a custom-made web solution, limited in-house IT resources, and manual processes that slowed campaign execution. The company turned to Bloomreach Engagement and its web personalization tools to help overcome these integration and scaling challenges.

With Bloomreach, Be Lenka launched a zero-party data weblayer campaign using a drag-and-drop editor to collect subscriber information and offer a discount in return. Bloomreach also helped speed up implementation and campaign creation, while Loomi AI supported future personalization. The results included €2.5M in revenue from the campaign, a 160% increase in daily subscribers, and faster campaign execution.

Be Lenka

Sanket Mokal

Digital Marketing Manager