Case Study: ASKO – NÁBYTEK boosts revenue by 200% with Bloomreach

ASKO – NÁBYTEK Boosts Revenue by 200% in 16 Months With Bloomreach and ePace

ASKO – NÁBYTEK, a leading furniture retailer in the Czech Republic and Slovakia, wanted to turn its basic loyalty program into a data-driven CRM engine to grow revenue and acquire more leads. Scattered customer data across stores, ecommerce, and other systems, plus low-performing one-size-fits-all email campaigns, made it hard to create a unified customer view and engage shoppers effectively. Bloomreach’s Loomi AI platform helped ASKO – NÁBYTEK consolidate data, personalize communications, and connect online and offline customer journeys.

With Bloomreach, ASKO – NÁBYTEK rebuilt its automation, improved segmentation, reactivated dormant contacts, and cut email volume while making campaigns more relevant. The results in 16 months included €5.5M in revenue, 3x more new contacts, 50% fewer emails sent, and a 200% increase in newsletter revenue, showing a major impact from Bloomreach’s solution.

ASKO - NÁBYTEK

Andrea Štěpánová

Marketing Director