Case Study: Artfinder increases email open rates with Bloomreach

Artfinder Controls for Apple iOS Changes With Bloomreach Engagement and Increases Email Open Rate by 17%

Artfinder, the art marketplace connecting artists with art lovers, needed help adapting its email marketing after Apple’s iOS privacy changes made targeting, personalization, and open-rate measurement more difficult. To address these challenges, Artfinder used Bloomreach, including Loomi AI and Bloomreach’s email deliverability support, to better manage segmentation and understand true email performance.

With Bloomreach, Artfinder unified customer data, improved segmentation into active, lapsing, lapsed, and inactive groups, and reduced the impact of “false opens” from Apple Mail privacy features. The result was a 17% increase in email open rate among non-Apple iOS users and an 18% lift in email revenue, while also improving engagement with more relevant product recommendations.

Artfinder

Jane Verity

Senior Marketing Manager