Case Study: Arriva UK Bus significantly increases CRM revenue with Bloomreach

Arriva UK Bus Significantly Increases CRM Revenue With Bloomreach Engagement

Arriva UK Bus wanted to improve customer engagement and retention, but its existing marketing technology made it difficult to segment audiences, access insights, and automate personalized communications. To better target passengers and deepen ecommerce personalization, the company turned to Bloomreach and its Loomi AI platform.

Bloomreach implemented Loomi AI-powered personalization, segmentation, analytics, and automated campaign scenarios across email, push notifications, and webhooks. The results included a 380% year-over-year increase in CRM revenue on its L4L campaign, a 14% rise in email open rates, an 11.5% conversion rate on a retargeting campaign, and email performance as high as 59% opens and 21% click-through rates.

Arriva UK Bus

Dave Cain

Head of Digital Marketing