Case Study: Allwyn achieves omnichannel personalization success with Bloomreach

Allwyn unifies 11 communication channels with Bloomreach

Allwyn, the largest lottery and gaming company in the Czech Republic, faced challenges with disjointed tools and fragmented campaigns across multiple channels. This created personalization gaps and missed opportunities, particularly within their mobile app. To unify their tools and get serious about one-to-one personalization, they turned to the Bloomreach platform.

By implementing Bloomreach, Allwyn replaced two legacy systems with a single, user-friendly platform that centralized campaign orchestration for multiple teams. The solution enabled them to manage personalized communications across 11 channels from one workspace. As a result, Bloomreach helped Allwyn deliver the right message to the right customer at the perfect time, unlocking previously impossible integrations and accelerating their go-to-market speed for omnichannel campaigns.

Allwyn