Case Study: AllModern increases traffic and revenue in 90 days with Bloomreach Organic Search

AllModern products gets found in new ways with BloomReach

AllModern.com, launched in 2006 to make modern design more accessible, sells a massive assortment—4.5 million products from 5,000 suppliers that multiply into well over a billion unique product variants. That long tail made discoverability a major challenge: natural search drives a significant portion of traffic, but the variety of ways customers describe products meant many items weren’t being found, and prior search tools failed to deliver measurable results.

AllModern integrated BloomReach Organic Search, which proved easy to manage and backed by ongoing BloomReach support. In a 90-day pilot the site saw a material increase in incremental visits that translated into higher revenue and profit, a bigger share of natural-search traffic from uncommon phrases, and a decision to expand BloomReach across other Wayfair sites.

AllModern

Ed Macri

Vice President, Marketing and Business Intelligence