Case Study: Albertsons achieves 25% faster basket-building with Bloomreach Discovery

Albertsons Wins With Personalization and Bloomreach Discovery

Albertsons faced a challenge bringing its in‑store shopping experience online: search was delivering poor relevance and accuracy, causing frustrated shoppers, high bounce rates, and limiting basket size. The retailer needed to elevate the customer experience and make it easier for online shoppers to find the products they wanted.

By implementing Bloomreach Discovery — using natural language processing, advanced attribute extraction and past‑visitor behavior to surface the most relevant products — Albertsons improved search accuracy and personalization across channels. The change produced measurable gains: basket‑building speed rose by more than 25%, with accompanying lifts in conversion rates and average basket size.

Albertsons

Shanti Vellanki

IT Director