Case Study: AdLibris achieves personalized omnichannel campaign orchestration with Bloomreach

Adlibris Orchestrates Personalized Omnichannel Campaigns With Bloomreach

AdLibris, the online book retailer, wanted to improve how it promoted new book releases by targeting customers most likely to be interested. Working with Bloomreach and its Loomi AI customer data engine, the company needed a way to use real-time data to create more personalized, omnichannel campaigns across email, ads, and the website.

Bloomreach helped AdLibris build an automated, triggered new-release campaign powered by affinity scoring and omnichannel orchestration. Using Bloomreach’s platform and support, AdLibris was able to deliver prioritized, personalized messages to high-intent customers at the right time and channel, creating a more seamless customer journey and making a real impact on campaign performance.

AdLibris

Victor Forsell

Martech Specialist