Case Study: JD Sports achieves global personalization at scale with Bloomreach

JD Sports Drives Global Personalization at Scale With Bloomreach

JD Sports, a global multi-channel sports fashion retailer, needed a way to scale personalization across markets, channels, and customer segments without adding complexity. Its existing tools made it difficult to unify data and deliver real-time, consistent experiences, so the company turned to Bloomreach and its Loomi AI personalization platform.

Bloomreach’s Loomi AI helped JD Sports unify customer data and orchestrate automated, omnichannel campaigns across email, push, web, and paid media, including abandoned basket, win-back, welcome, and product recommendation journeys. The results included a 65% increase in conversion rate in the UK, a 75% uplift in open rates in Spain, and a notable increase in incremental revenue overall.

JD Sports

Lorna Harford

Head of CRM