Case Study: Medichecks reactivates lapsed customers with Bloomreach

Medichecks Reactivates Lapsed Customers With Bloomreach and Shopify

Medichecks, a UK-based health and wellness provider, wanted a better way to reengage customers who hadn’t purchased in over a year. With retention-focused email campaigns alone proving insufficient, the company turned to Bloomreach and its Loomi AI and Web Personalization tools to create a more personalized, omnichannel reactivation experience.

Bloomreach helped Medichecks implement an automated on-site weblayer integrated with Shopify that targeted lapsed visitors in real time with individualized voucher incentives. The campaign delivered strong results, including a 103% higher conversion rate, 2x more purchases, and a 140% increase in voucher usage, while running with no manual maintenance.

Medichecks

Christian Appiah

CRM Lead