Case Study: Hobbycraft achieves higher revenue and add-to-cart rates with Bloomreach Loomi AI Search+

Hobbycraft Adapts to Shifting Search Behavior With Search+

Hobbycraft, the UK craft retailer with more than 27,000 products, wanted to improve product discovery as shopper behavior shifted toward longer, more intent-rich search queries. With Bloomreach and its Loomi AI-powered Search+ capability, the team faced the challenge of better serving both high-intent shoppers and casual browsers while responding faster to viral trends and harder-to-match catalog searches.

Bloomreach implemented a structured proof of concept using Loomi Search+, including LLM precision mode and category learn-to-rank to improve relevance and merchandising. The solution helped Hobbycraft surface more relevant products automatically, reduce manual search work, and create a more adaptive search experience, delivering a 5.45% increase in overall revenue, a 5.13% rise in revenue per visitor, and a 3.68% lift in add-to-cart rate.

Hobbycraft

Alex Jardine

Senior Online Merchandiser