Case Study: Arena achieves a 71% ROAS lift with Bloomreach Loomi AI

Arena Turns Real-Time Insights Into 71% ROAS Lift With Loomi AI

Arena, a leading retail waterwear brand, needed a better way to turn marketing data into growth after its previous platform wasted budget on broad audiences, out-of-sync paid channels, and generic one-size-fits-all campaigns. The company wanted to use first-party data and real-time insights to improve targeting across email, ads, and onsite experiences.

Bloomreach helped Arena implement Loomi AI, along with Web Personalization and Ads and Retargeting, to sync real-time customer profiles with Google and Meta and trigger behavior-based weblayers on the website. The result was a 71% lift in ROAS for Arena’s Winter Sale campaign, plus stronger engagement and conversion performance, including 2x higher click-through rates and a 79% Google Ads audience match rate.

Arena

Peter Schön

Head of Online Marketing