Case Study: 11teamsports achieves 35% higher AOV with Bloomreach's Loomi AI-powered loyalty program

11teamsports Drives 35% Higher AOV Through Bloomreach-Powered Loyalty Program

11teamsports, Europe’s largest football online retail shop, needed a scalable loyalty program to drive repeat purchases and raise customer lifetime value across 23 European markets. Without loyalty infrastructure, it faced challenges around localization, compliance, personalization, and unified customer data. Bloomreach’s Loomi AI-powered personalization platform was used to support the rollout.

Bloomreach implemented automated points calculation, multi-country localization, and behavioral segmentation to launch and manage the loyalty program across markets. The result was strong business impact: members generated 35% higher average order value than guests, achieved an 87% purchase rate within the first year, and delivered a 4% better retention rate versus non-members.

11teamsports

Tom Adler

Teamlead Brand E-Commerce