Case Study: Zalando achieves improved personalization and higher conversion rates with Bloomreach Engagement

Zalando - Customer Case Study

Zalando, Europe’s leading online fashion retailer, faced the familiar challenge of making a huge, fast-changing catalog feel personal and frictionless for shoppers. To sharpen conversion rate optimization and real-time personalization across thousands of daily SKU changes, Zalando worked with Bloomreach Engagement to lift CRM, on-site personalization and automated customer journeys.

Bloomreach Engagement implemented an integrated engagement stack — persistent category preferences, Netflix-style product recommendation strips, size-aware CTAs and smarter cart cross-sell rules, plus targeted email suppression and triggered campaigns — to reduce steps and irrelevant outreach. The result was clearer, more ambient personalization that improved discovery and reduced friction; Bloomreach Engagement’s approach produced measurable uplifts in engagement and conversion metrics in testing, while helping lower cart abandonment and returns.

Zalando