Case Study: Yves Rocher achieves instant lead capture and automated Facebook Lead Ad workflows with Bloomreach Engagement

Yves Rocher uses Exponea + Facebook Lead Ads for more leads in less time

Yves Rocher CZ, the Czech branch of the international cosmetics brand, relied on Facebook Lead Ads to collect customer contacts but faced a time‑consuming, manual workflow: leads had to be downloaded from Facebook and uploaded into their marketing system, creating up to a day-long delay before any follow-up. Bloomreach Engagement (via its Facebook Lead Ads integration) was engaged to address the slow, friction-filled acquisition process.

Bloomreach Engagement’s integration automatically syncs Facebook Lead Ad submissions into customer profiles in real time, enabling immediate activation of welcome flows, double‑opt‑in emails, and triggers in existing campaigns with just a couple clicks. The result was elimination of manual downloads/uploads, a reduction in lead processing time from as much as a day to real time, and a set‑and‑forget workflow that saves staff time while improving customer experience and faster campaign activation.

Yves Rocher