Case Study: World of Books Group drives revenue growth with Bloomreach Engagement

World of Books Group Unlocks Powerful Revenue-Generating Use Cases With Bloomreach

World of Books Group, which operates multiple brands for buying, selling, and supporting charities, needed a marketing platform that could serve customers in 190+ countries, provide reliable automation, and enable compliant customer data collection. After struggling to get a complete view of customer behavior, the company turned to Bloomreach Engagement and its intelligent personalization platform, including a single customer view and AI-powered marketing automation.

Using Bloomreach Engagement’s use case library and Bloomreach Academy, World of Books Group quickly launched an easy-access discount code banner and other personalized marketing capabilities. The banner delivered fast results, with a 35% conversion rate in its first full month, a 96% month-over-month increase in returning customers, and a 142% month-over-month increase in new customers, helping the team achieve quick time to value with Bloomreach.

World of Books Group

Benjamin Edwards

Head of IT