Case Study: Electronic-star achieves 16% conversion rate growth with Bloomreach Engagement

With Our Data Experts' Solution, Electronic-Star Achieved a 16% Conversion Rate Growth

Electronic-star, a fast-growing European retailer, faced the challenge of surpassing its prior year’s Black Friday revenues and enlisted Bloomreach Engagement to help. Bloomreach Engagement’s data and e‑commerce experts used the vendor’s platform—leveraging its scenario designer—to build a time‑sensitive urgency campaign (countdown banners) aimed at driving impulsive Black Friday purchases.

Bloomreach Engagement ran an A/B test on 75,000 users (20% control), launched the campaign within hours and extended the sale by one day due to strong performance. The solution delivered measurable impact: 16% conversion rate growth (99% statistical confidence), 17.42% increase in revenue per visitor, and 12.7% growth in overall Black Friday campaign revenue.

Electronic-star

Ernest Mocny

Marketing Manager