Case Study: White Fox Boutique achieves data-driven personalization and 50% higher revenue per email visitor with Bloomreach Engagement

White Fox Boutique elevates its marketing strategy with Exponea

White Fox Boutique, an Australian fashion retailer, needed to centralize the customer data generated from its heavy social and influencer activity and turn those insights into coordinated, personalized marketing across channels. Head of Marketing Jen Flannery required a solution that integrated tightly with Shopify, automated customer data modeling, and could scale for future needs — and selected Bloomreach Engagement.

Bloomreach Engagement implemented a single omnichannel customer data platform and marketing automation solution (integrated with Shopify) in six weeks, enabling segmentation, triggers and personalized email campaigns. The platform shifted White Fox from batch-and-blast to data-driven personalization and produced measurable results: a 16% uplift in sales between Q2 and Q3, a 50% increase in revenue per email visitor, and a 40% rise in U.S. email conversion, while also allowing rapid response to COVID-driven changes in customer behavior.

White Fox Boutique

Jen Flannery

Head of Marketing