Case Study: WebSupport achieves 36.7% conversion rate growth with Bloomreach Engagement

WebSupport reaches new highs with automated solutions

WebSupport, a major CEE web hosting provider, faced a challenge with its limited marketing automation. Their existing solution could not run automated campaigns like cart abandonment, and creating targeted emails was a slow, manual process that restricted their marketing initiatives. They turned to vendor Bloomreach Engagement for a solution.

Bloomreach Engagement implemented its trigger-based automation to send personalized emails to customers who abandoned their shopping carts. This solution allowed the marketing team to create and execute campaigns in minutes using a drag-and-drop designer, eliminating the need for manual SQL queries and coding. The results included a 36.7% increase in conversion rate and a 4x growth in campaign frequency, all achieved within four weeks.

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