Case Study: Vitkac achieves 23.2% conversion uplift (585% ROI) with Bloomreach Engagement

Vitkac Creates Win-Win Experiences With Exponea

Vitkac, Poland’s most exclusive shopping center and luxury online retailer, faced friction on its e-commerce site where product detail pages lacked “similar” or “recently viewed” recommendations, making it hard for customers to discover relevant items and discouraging repeat visits. To fix this, Vitkac partnered with Bloomreach Engagement to deploy an AI-powered recommendation system that would personalize product suggestions and streamline the shopping experience.

Bloomreach Engagement implemented rule-driven recommendation models (e.g., in-stock items only, exclude previously purchased products, match gender and category) and A/B tested the changes; results showed a 9.30% conversion lift in 11 days, growing to a 23.21% uplift after five months and delivering a 585% ROI in the first six months. The solution smoothed site navigation, improved customer experience, and materially increased conversions, leading Vitkac to retain Bloomreach Engagement’s recommendations.

Vitkac