Case Study: Online Mobile Phone Selling Company achieves 20 man-hours/week savings by automating customer acquisition targeting with Bloomreach Engagement

Using Exponea for Customer Acquisition Targeting Automation

Online Mobile Phone Selling Company is a German online store that sells mobile phone contracts and relies heavily on Facebook and Google Ads for customer acquisition. Their BI team managed a daily, repetitive Customer Acquisition Targeting process that updated the customer database, segmented it into 43 categories, exported separate CSVs, and uploaded audiences to Google Ads and Facebook — a workflow that consumed 20 man‑hours/week and was identified as suitable for automation. To streamline this, they selected Bloomreach Engagement as their Customer Data Platform and automation partner.

Bloomreach Engagement implemented the solution in a four‑week rollout, transferring customer data, applying the client’s segmentation scheme, and building a robotic process automation to handle daily exports and audience uploads. The automation eliminated the 20 man‑hours/week manual burden, freed analysts to focus on strategy and higher‑value marketing tasks, and enabled the team to pursue broader acquisition, retention, and conversion optimizations. Online Mobile Phone Selling Company reported high satisfaction with Bloomreach Engagement’s delivery and the operational efficiencies achieved.