Case Study: United Fashion Group boosts conversions with Bloomreach Engagement

United Fashion Group Drives Conversions With Loomi-Powered Contextual Personalization

United Fashion Group (UFG), through its Topankovo brand, wanted to drive more on-site personalized engagement and improve conversions among shoppers browsing shoes, handbags, and accessories. The company needed a better way to deliver tailored promotions to visitors who were unresponsive to traditional channels like email, push, and social, especially those who viewed products repeatedly, abandoned carts, or showed price-alert behavior. UFG used Bloomreach Engagement, powered by Loomi AI, to address this challenge.

Bloomreach implemented a contextual personalization solution using Loomi AI-powered web layers and a gamified scratch-card banner with personalized offers such as free shipping, 10% off, or 20% off. The campaign delivered strong results: 20.4% of users shown the web layer scratched it off, 43.75% of those redeemed the offer and converted within 48 hours, and the average order value was €57.30. Bloomreach helped UFG create a more engaging 1:1 shopping experience while boosting conversions and revenue.

United Fashion Group

Valentina Holbova

Head of Marketing & Product