Case Study: The Thinking Traveller achieves 33% more enquiries with Bloomreach Engagement

The Thinking Traveller Uses Bloomreach Web Optimization Tools to Increase Booking Inquiries +33%

The Thinking Traveller, a top villa rental company, was hit hard by the pandemic and needed to rethink its communications strategy to create more engaging, personalized content. Working with Bloomreach Engagement, the company looked for better ways to reengage customers and improve how visitors interacted with its site.

Using Bloomreach Engagement’s web optimization and experimentation capabilities, The Thinking Traveller tested new approaches such as a “shortlist guidance card” to help customers submit shortlists of their favorite villas while browsing. The campaign delivered a 33% uplift in enquiries for the test variant, generating significantly more leads for The Thinking Traveller.

The Thinking Traveller

Dale Bray

Digital Marketing Manager