Case Study: Sportega.de boosts revenue 3.5%, cuts marketing costs 22% and scales email 17x cheaper with Bloomreach Engagement

Sportega.de - Customer Case Study

Sportega.de, a leading sports e-tailer in the Czech Republic and Slovakia expanding into Germany, faced high costs and limited omnichannel capabilities with IBM Silverpop’s black‑box solution. They engaged Bloomreach Engagement for a more open, easy‑to‑use marketing automation and personalization platform to better leverage collected customer data across channels.

Bloomreach Engagement executed a fast, coordinated migration (pilot in 2 months; campaigns live in about 1 month), implementing on‑event triggered campaigns, deep personalization, product recommendations and email–website personalization using Sportega’s existing templates. The change produced clear results: 22% cost savings versus the previous solution, 17× cheaper scaling of email campaigns, and savings equal to 3.5% of Sportega.de’s total revenue.

Sportega.de