Case Study: Sofology protects Facebook conversion signal and boosts ad ROI with Bloomreach Engagement

Sofology Integrates Facebook Conversions API in One Hour With Bloomreach

Sofology, the UK’s fastest‑growing omnichannel sofa retailer, faced degrading Facebook pixel performance as browser privacy changes and tracking restrictions weakened conversion signals and ad optimization. To address this, Sofology worked with Bloomreach Engagement to adopt a Facebook Conversions API integration (via the Exponea CDXP) so they could send events server‑side rather than relying on the browser pixel.

Bloomreach Engagement implemented the Conversions API in about one hour, using Sofology’s mapped events and a couple of Facebook tokens to start sending purchase and other conversion events automatically to Facebook. The fix restored conversion signal strength and campaign optimization — helping protect ROI — and industry results cite avoiding CPA increases of over 150% when switching, with some businesses seeing up to a 30% lift in revenue attributed to Facebook after implementing the integration.

Sofology

Janet Duckworth

Head of Marketing