Case Study: RoadLords boosts mobile user engagement and gathers NPS feedback with Bloomreach Engagement

RoadLords Uses Bloomreach Engagement to Drive Mobile User Engagement

RoadLords is a mobile‑only truck GPS navigation app for Europe that needed to increase in‑app engagement and encourage user‑generated content like incident reports and points of interest. After acquiring users via paid ads and referrals, RoadLords turned to Bloomreach Engagement and its Customer Data and Experience Platform (CDXP) and mobile marketing tools to engage active users inside the native app rather than relying solely on push notifications.

Bloomreach Engagement implemented in‑app messaging and integrated NPS survey flows using its CDXP so RoadLords could personalize messages in real time and run campaigns without developer support. The NPS campaign achieved an 11% engagement rate, delivered immediate survey data for analysis, reduced dependency on development, and paved the way for broader use of Bloomreach Engagement for onboarding and upsell campaigns.

RoadLords

Matej Federic

Marketing Specialist