Case Study: Muziker achieves 10.5% global revenue increase with Bloomreach Engagement

Revenue Surges on Muziker’s Online Store!

Muziker, the largest multi-channel retailer of musical instruments in Central and Eastern Europe serving 26 markets, faced a major challenge scaling localized communication: preparing 17 separate newsletters per campaign and poor follow-up performance across countries. To address this, Muziker partnered with Bloomreach Engagement to modernize and streamline its multi-country email and personalization efforts using the Bloomreach Engagement platform.

Bloomreach Engagement integrated Muziker’s customer data and deployed automated, deeply segmented email flows (including domain warm‑up and A/B‑tested abandoned‑cart scenarios), AI-driven product recommendations, and personalized weblayers (countdown, view‑count, special‑discount). In a 3-month pilot Bloomreach Engagement drove clear results: +10.5% global revenue, RPV uplifts of 89.49% (countdown), 80.94% (special deals), 21.26% (view count), and conversion uplifts with >98% statistical confidence, while enabling Muziker to send 2–3 fully localized newsletters per week.

Muziker