Case Study: Rapha Racing achieves 31% more purchase events with Bloomreach Engagement

Rapha Racing Sees +31% Purchase Events from Facebook Ads With Bloomreach’s Conversions API

Rapha Racing, the cycling apparel brand, needed a better way to measure and optimize its paid advertising as third-party cookie limitations reduced the data available to ad networks like Facebook. With Bloomreach Engagement, the team sought to regain more accurate conversion tracking and a clearer view of Facebook Ads performance.

Bloomreach implemented its Facebook Conversions API, powered by Loomi AI and integrated with Rapha’s marketing automation and ad targeting efforts. The setup was live in about an hour and allowed Rapha Racing to send tracked customer events directly to Facebook Ads Manager, resulting in a 31% increase in successfully tracked purchase events and a much clearer picture of campaign ROI.

Rapha Racing

Lee Hirst

Digital Marketing Manager