Case Study: musicMagpie Achieves Data-Driven Retention with Bloomreach Engagement

musicMagpie Embraces a Cookieless Future With Bloomreach Engagement

musicMagpie, a British online retailer of refurbished electronics, games, books, films, and music, needed a way to keep its data-driven retention strategy effective as third-party cookies and browser tracking became less reliable. The company wanted better customer insights, stronger personalization, and a clearer way to identify loyal buyers versus customers at risk of churn. Bloomreach Engagement, along with Loomi AI, was used to support this shift.

Bloomreach helped musicMagpie move to a first-party data approach with server-side tracking, APIs, and unified customer profiles, while Loomi AI powered RFM segmentation for more precise lifecycle marketing. The results included a 20% lift in revenue from improved marketing activation, a 130% increase in unique click rates, and a 32% increase in conversion rates from RFM-segmented email campaigns versus generic campaigns.

musicMagpie

Jason Peters

CRM Manager