Case Study: ICON Design Studio achieves increased average revenue per customer and automated, data-driven marketing with Bloomreach Engagement

Make data-driven decisions thanks to advanced analytics

ICON Design Studio, a progressive icon design studio serving clients such as Apple, Adobe and Uber, faced a low-margin product mix and extensive free content that made optimizing the customer funnel, retention and monetization critical. They required a highly flexible, customizable analytics tool, so Bloomreach Engagement was engaged to provide segmentation, funnel analysis and an e-mail automation designer.

Bloomreach Engagement implemented micro-segmentation combined with funnel analysis to identify traits of major revenue contributors and used its e-mail automation designer to run sophisticated retention campaigns and fully automate marketing communications. The result gave ICON Design Studio dashboard-driven, data-led decision making, improved average revenue per customer and tighter performance control driven by Bloomreach Engagement’s insights.

ICON Design Studio