Case Study: Lovall boosts CRM revenue and automates personalized marketing with Bloomreach Engagement

Lovall Builds a Personalized and Automated Marketing Strategy With Bloomreach

Lovall, a UK-based womenswear brand powered by Shopify, needed a more effective way to personalize marketing as its product range and customer base grew. Its previous marketing solution made it difficult to activate customer data and deliver the right campaigns to the right audience at scale. Lovall turned to Bloomreach Engagement to support its marketing automation and customer data activation needs.

With Bloomreach Engagement and Loomi AI, Lovall gained a single customer view, real-time insights, and plug-and-play Shopify integration to quickly launch personalized campaigns using templates like welcome series, abandoned cart emails, and price drop campaigns. The results were strong: CRM revenue increased 50.85% year over year, automation flow revenue rose 310.50%, abandoned cart conversion improved by 30.26%, average order value grew by 15.38%, and the marketing team saved 10 hours per week.

Lovall

Jonnie Crimmons

Senior CRM Executive