Case Study: MyMall achieves up to 92% RPV growth with Bloomreach Engagement

Integrating Data Sources brings Revenue Growth Opportunities

MyMall, a leading online sportswear retailer in Bulgaria, faced fragmented marketing and customer-data systems that blocked meaningful insights and limited personalized, GDPR‑compliant communications. To solve this, MyMall partnered with Bloomreach Engagement, deploying the Exponea All‑In‑One/Experience Cloud to centralize data and enable a more sophisticated email and recommendation strategy.

Bloomreach Engagement integrated MyMall’s systems in seven days and implemented GDPR‑compliant automation (Welcome Email with a 5% voucher — 27% open rate, 11% extensive browsing) plus Dynamic Newsletters (collaborative filtering lifted RPV by 19%). Additional UX tests—product page simplification (+4.5% RPV), View Count Banner (add‑to‑cart +74%, RPV +7%), and On Exit Banner (+18% RPV)—drove major gains; overall results were +19% RPV from email marketing and +92% RPV from user‑experience optimizations.

MyMall