Case Study: iKuchyne achieves 32% revenue increase with Bloomreach Engagement

iKuchyne Optimizes Their Customer Journey to High User Experience Standards

iKuchyne is an online furniture store run by the Potočan brothers that expanded from custom kitchens into e‑commerce. They constantly experimented with site navigation and social integration but lacked the analytics to understand who their customers were, how visitors experienced the journey, and how those behaviors affected profitability. Bloomreach Engagement was brought in to provide analytics, A/B testing, and personalization expertise to diagnose and prioritize improvements.

Bloomreach Engagement integrated analytics and A/B testing, optimized the site UX by removing non‑performing features, reallocated advertising budget away from low‑ROI channels, and implemented automated email scenarios (abandoned cart and reactivation emails). These targeted changes drove measurable impact: a 32% increase in revenue, abandoned‑cart emails returned 28% of buyers, and reactivation newsletters led 19% of recipients to actively browse the store.

iKuchyne