Case Study: iHNed.cz (leading Czech business daily) achieves 6.25% online subscription growth with Bloomreach Engagement

iHNed.cz - Customer Case Study

iHNed.cz, a leading Czech business daily, faced scattered data storage and only basic analytics, leaving the team with limited insight into online reader behavior and little ability to grow subscriptions. To solve this, iHNed.cz partnered with Bloomreach Engagement to unify customer data and enable actionable, personalized marketing.

Bloomreach Engagement implemented funnel analysis, built complete user profiles, and deployed dynamic banners and personalized emails to identify purchase predictors and target readers at the right moment. The initiative delivered clear results: a 6.25% increase in online subscriptions, insights into reader journeys and purchase triggers, under one month time-to-value, and rollout of the solution across other journals in the portfolio.

iHNed.cz