Case Study: Recolution achieves a 23% conversion increase with Bloomreach Engagement

How recolution Onboards New Customers With Bloomreach

Recolution is a young German fashion brand focused on organic, ethically produced, 100% vegan clothing that wanted to scale digital marketing, build a complete customer view, and introduce new shoppers to its values while staying GDPR‑compliant. To achieve this, Recolution engaged Bloomreach Engagement and its customer engagement platform to design a GDPR‑aware onboarding and newsletter acquisition funnel.

Bloomreach Engagement implemented a multi‑step onboarding campaign — a mobile‑responsive welcome banner with a 10% coupon, double opt‑in newsletter flow, automatic consent updates, and automated welcome coupons using its campaign builder and scenarios. The program delivered strong results: onboarding emails saw a +67% open rate and +82% click‑through rate, and after two months the campaign drove a +23% conversion rate and a +42% lift in another key engagement metric, while producing a cleaner, GDPR‑compliant subscriber list to foster long‑term loyalty.

Recolution

Robert Diekmann

Chef