Case Study: Pixers achieves double‑digit growth and boosts email engagement with Bloomreach Engagement

How Pixers Uses Bloomreach Engagement to Promote Personalized Customer Experiences

Pixers, a home‑decor marketplace operating in more than 20 countries and selling personalized textiles, murals and posters in 13 languages, needed a way to scale personalized marketing and react quickly during the coronavirus crisis. They partnered with Bloomreach Engagement to replace manual workflows with automated, multilingual email campaigns, advanced segmentation and one‑to‑one personalization across channels to maintain growth and customer engagement during a challenging period.

Bloomreach Engagement implemented AI‑driven features like optimal send time, smart frequency management, reactivation scenarios and personalized web banners, enabling Pixers to send fewer but more effective emails. The result: double‑digit growth over a two‑month period, a 12% increase in orders per email sent, a 7.5% uplift in open rate without harming domain reputation, and a 9% rise in click‑through rate from optimal send‑time optimization.

Pixers

Michał Kanak

Chief Technology Officer