Case Study: OluKai achieves rapid, high-performing email campaigns with Bloomreach Engagement

How OluKai delivers Aloha in a crisis

OluKai, the Hawaiian footwear brand known for quality leather sandals and shoes, needed to react quickly when COVID-19 upended customers’ lives in March 2020. To increase marketing agility and send timely, on‑brand messages, OluKai partnered with Bloomreach Engagement and relied on its email marketing platform and builder to shorten campaign lead times.

Using Bloomreach Engagement’s intuitive email builder, OluKai’s creative team shot, designed and launched a lighthearted #AnywhereAloha campaign in one day, avoiding the usual handoffs. The campaign outperformed OluKai’s typical email results—surpassing averages (+19% and +10%)—garnered direct customer praise, and showed Bloomreach Engagement enabled a fast, measurable and effective pandemic response.

OluKai

Kyrsti Ashmall

Digital Marketing Manager