Case Study: Oliver Bonas achieves major email revenue and conversion uplift with Bloomreach Engagement

How Oliver Bonas Uses Bloomreach Engagement to Make Their Campaigns Soar

Oliver Bonas, an independent British lifestyle retailer with 80 stores and a global e-commerce presence, needed a single customer view and more personalized communications ahead of a key Q4 period. The retailer partnered with Bloomreach Engagement, implementing the Exponea Customer Data and Experience Platform to unify customer data and enable targeted, automated campaigns.

Using Bloomreach Engagement’s CDXP, Oliver Bonas launched segmented welcome and abandoned-cart flows, tailored email designs, a £5 account incentive, and a new email preference center. The results were dramatic: the welcome campaign drove +762% revenue, +161% conversion, +97% email click-through and +30% open rates (UK), while the abandoned-cart flow delivered +268% revenue, +197% click-through and +155% open rates (UK); the preference center moved hundreds of subscribers to paused, monthly (3.6k) or weekly (284) frequencies, boosting retention and customer lifetime value.

Oliver Bonas

Alice Lewin Smith

Digital Marketing Manager